#BrewingDemocracy With Anheuser-Busch

By Brendan Lyss, Brand Manager / 11.08.2016

During the polarizing national debates of 2016, Anheuser-Busch (ABI) took a cue from our founding fathers – bringing people and parties together over a pint. Under the campaign platform of #Brewdemocracy, ABI called for the public to engage in political discussions the way we’ve done it since 1776, while drinking a beer.

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In colonial times, the pubs – the earliest of political institutions – were filled with pamphlets and the excited chatter of political discourse. It was within these courts that public opinion was shaped.

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Continuing that American tradition, during each of the national debates AbI partnered with ITC to create the Anheuser-Busch Biergarten – the place to sit, have a meal and a beverage and engage in discussion.

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Using the #BrewDemocracy mantra as a rallying cry, ABI issued a national survey to the voting public and members in attendance at the debate. 84% of American voters indicated they “found common political ground after sitting down together over a beer.”

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(Photo Courtesy of Anheuser-Busch Newsroom)

Now that’s something we can all agree on. Cheers!

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