Watch our VP and ECD Annie Castellano explain how the Impact Map supports an Emotional Journey.

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  • Sentiment

    Sentiment // Story // Space // Spectacle

    Our extensive background in theatre serves as our foundation, using core principles to evoke powerful emotions.

  • Time

    Time // Energy // Message // Emotion

    The Impact Map™ is our proprietary resource for planning, visualizing and measuring key components of every Journey we create.

  • Volume

    Volume // Tempo // Color // Saturation // Scale

    Expression Recognition™ helps keep a Journey on track, gauging audience reactions in real time and then controlling levers to keep alignment with the Impact Map™.