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Hornady SHOT Show

Adding more pop to a booth for ballistics.

SHOT Show is the largest trade show for professionals and companies in the shooting sports, law enforcement and hunting industries. Hornady, a ballistics, ammunition and reloading tool designer and manufacturer, approached ITC to manage the logistics and build of the booth space as well as create environmental enhancements that helped draw in attendees and keep them engaged.

Hornady’s two-story, 50 x 60 exhibit housed six meeting rooms, two executive suites, a media center and a break room for employees. These rooms, and Hornady’s first-ever media center, gave ambassadors a chance to have meaningful conversations with their customers and members of the press.

Before SHOT, we reconfigured the booth panels to increase efficient throughput and more purposeful meeting spaces, while adding eye-catching LED displays for a more visible footprint. Hornady was able to touch a lot of people through this experience and received the “Company of the Year” award at SHOT for their work in the community.

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