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InstructureCon 2016

Creating a camp where educators can become advocates.

InstructureCon is an annual education technology user conference for the learning management system, Canvas LMS. Around 2,000 educators from around the country come to Keystone, Colorado where they gain deeper knowledge about the Canvas product and staff. Instructure called on ITC to be the lead production partner and bring the conference theme to life.

ITC’s job was to transform the Keystone Resort into “Camp Canvas.” We created an environment that provided a genuine sense of exploration and discovery for attendees as they demoed Canvas software and engaged with the brand. From staging scenic to the neighboring product lounges, meetings rooms and reception spaces, we built a dimensional, immersive world where adventure could be found around every corner.

Canvas was elated with engagement at this year’s InstructureCon, recording the largest attendance in the conference’s history. Social sentiment was also exceedingly positive, garnering more social engagement than past years.

Major Responsibilities and Challenges

• General Session, CEO starts the fire and 4 Keynotes
• 13 Pre-Con Meeting Rooms
• 9 Breakout Sessions
• 3 Product Lounges
• Partner Hall
• 3 Evening Receptions
• 2 Full Concerts featuring headline talent
• 1 Outdoor Movie
• Graphic and Signage printing and installation
• Floating 20 ft. Panda in Resort Lake

The journey is the thing

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