Legends of the Crown: Helping ABI Shape Young Leaders

By Jeff Luer, Account Director / 08.03.2016

Every year, Anheuser-Busch partners with the United Negro College Fund (UNCF) and ITC to implement a scholarship program – The Legends of the Crown – for young minority student-leaders. For me, this is one of the most personal events we do and it’s truly humbling to produce it.

In partnership with ABI, UNCF and College Bound St. Louis, we help plan, program and produce a 3-day seminar that provides 30 exceptional students with $5,000 of college scholarship and exposure to business leadership. Over the course of three days ABI provides them with the tools and resources they need to be thriving leaders within their communities. From workshops like resume writing, interview preparation, personal branding as well as motivational speaker, Wes Moore, the aim is to provide a breadth of knowledge and experience to help these bright students feel empowered. The Legends also enjoy a variety of fun activities around the St. Louis area.

At the heart of this program is Anheuser-Busch’s commitment to inclusion and growing the community. Their mission to improve the world we live in and shape young people’s lives is immense and humbling. Getting the chance to meet some of these exceptional young people is a true joy. We are honored to be involved in the Legends of the Crown year-after-year and look forward to watching these incredible young leaders of tomorrow grow.

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