Case Study Case Study

Gander Mountain Retail Environment

Helping Gander Mountain bring the outdoors, indoors.

Gander Mountain, the outdoor sporting goods and apparel giant, approached ITC for an environment build within their flagship store in West Palm Beach, Florida after years of uninspired installations from traditional retail providers. Gander Mountain wanted a larger, more visually dynamic display presence that could engage and wow customers. So we stepped in.

In collaboration with Gander Mountain, we ideated, designed and built a custom environment that showcased Gander Mountain’s marquee gear and apparel for hunting and extreme watersports. Complete with custom fabricated “wave” panels to add movement to the structure, interactive kiosks that displayed social content from users interacting with the brand, and packing lists for hunting and lake house excursions, we helped Gander Mountain attract and educate customers in key areas of the store.

Building on the success of the flagship installation, we continued to design and build more custom environments around the country for Gander Mountain stores.

The journey is the thing

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